Going Postal…

by Brian on September 16, 2009

Have you been kicking around the idea of doing some direct mail, maybe doing some postcard marketing?

Here’s an excerpt from a reply I made recently on the Warrior Forum.

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JV Opportunity: Brian McElroy’s InformationMarketing.com!

by Brian on July 31, 2009

Brian McElroy's InformationMarketing.com

I’d like to give you a nice head start for taking part in the global launch of Brian McElroy’s InformationMarketing.com, starting August 13th:

http://scrnch.me/BrianMcElroyJV

I’ve been working with Brian behind the scenes on this launch for some time now.  It’s going to be a MONSTER. Mark my words.

I can also tell you first hand that this is a truly valuable, meaningful product to get behind and promote. Brian ALWAYS overdelivers. He doesn’t have customers, he has raving fans.

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SEO Copywriting? Perish the thought…

July 19, 2009

The other day, I responded to a question that seems to come up over and over again – “SEO Copywriting”.
Now, as you’ll read below, I’m a huge believer in SEO. It’s not even in question whether or not SEO is important or valuable.
However, a Sales Letter is 100% the WRONG place to be worrying about [...]

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The 3 C’s of Persuasive Communication

June 5, 2009

“The great enemy of clear language is insincerity. When there is a gap between one’s real and one’s declared aims, one turns as it were instinctively to long words and exhausted idioms, like a cuttlefish spurting out ink.”
– George Orwell
Today I wanted to spend a second talking about what I call ”The 3 C’s” of persuasive communication
1) Clarity – How easy [...]

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