Brian McLeod Marketing
Direct Response Copywriter & Creative Marketing Strategy

Shifting Gears When The Terrain Gets Rocky

Sometimes the biggest gains come from seemingly inopportune obstacles that get places in our path. Often, it’s a path we’ve worked long and hard crafting, meticulously planning for all the little eventualities… sanding smooth each potential splinter before anyone has a chance to run their hand down the banister.

And then LIFE happens.

The fit hits the shan and everything changes. Nothing is within your control except the results you are still expected to deliver (whether for a client or for yourself).

Going Postal…

Have you been kicking around the idea of doing some direct mail, maybe doing some postcard marketing?
Here’s an excerpt from a reply I made recently on the Warrior Forum.
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The 3 C’s of Persuasive Communication

“The great enemy of clear language is insincerity. When there is a gap between one’s real and one’s declared aims, one turns as it were instinctively to long words and exhausted idioms, like a cuttlefish spurting out ink.”
– George Orwell
Today I wanted to spend a second talking about what I call ”The 3 C’s” of persuasive communication
1) Clarity – How easy [...]