Direct Response

Going Postal…

Posted by Brian McLeod on September 16, 2009 at 2:12 am

Have you been kicking around the idea of doing some direct mail, maybe doing some postcard marketing? Here’s an excerpt from a reply I made recently on the Warrior Forum. Social Bookmarking

SEO Copywriting? Perish the thought…

Posted by Brian McLeod on July 19, 2009 at 4:25 pm

The other day, I responded to a question that seems to come up over and over again – “SEO Copywriting”. Now, as you’ll read below, I’m a huge believer in SEO. It’s not even in question whether or not SEO is important or valuable. However, a Sales Letter is 100% the WRONG place to be [...]

The 3 C’s of Persuasive Communication

Posted by Brian McLeod on June 5, 2009 at 8:55 pm

“The great enemy of clear language is insincerity. When there is a gap between one’s real and one’s declared aims, one turns as it were instinctively to long words and exhausted idioms, like a cuttlefish spurting out ink.” – George Orwell Today I wanted to spend a second talking about what I call ”The 3 C’s” of persuasive communication 1) Clarity [...]