Persuasion

Shifting Gears When The Terrain Gets Rocky

Posted by Brian McLeod on June 22, 2010 at 9:11 am
Shifting Gears

Sometimes the biggest gains come from seemingly inopportune obstacles that get places in our path. Often, it’s a path we’ve worked long and hard crafting, meticulously planning for all the little eventualities… sanding smooth each potential splinter before anyone has a chance to run their hand down the banister.

And then LIFE happens.

The fit hits the shan and everything changes. Nothing is within your control except the results you are still expected to deliver (whether for a client or for yourself).

“Marketers” that hate marketing?

Posted by Brian McLeod on March 11, 2010 at 1:59 pm

Once an audio engineer develops their ear enough, they begin to notice things in the audio and the music that the general public never does.
Social Bookmarking

SEO Copywriting? Perish the thought…

Posted by Brian McLeod on July 19, 2009 at 4:25 pm

The other day, I responded to a question that seems to come up over and over again – “SEO Copywriting”.
Now, as you’ll read below, I’m a huge believer in SEO. It’s not even in question whether or not SEO is important or valuable.
However, a Sales Letter is 100% the WRONG place to be worrying about [...]