“The great enemy of clear language is insincerity. When there is a gap between one’s real and one’s declared aims, one turns as it were instinctively to long words and exhausted idioms, like a cuttlefish spurting out ink.” – George Orwell Today I wanted to spend a second talking about what I call ”The 3 C’s” of persuasive communication 1) Clarity [...]
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@LoudMac Thanks! Great meeting you in person and working with 2 marketing masters! @brianmcelroy
Awesome call with @loudmac today. Uber smart marketer/copywriter, follow him if you don't already.
@LoudMac Hey it's true man. Kevin's 100% right - you truly blew my mind on the call the other day.
