Sep 09
16
Going Postal…
Have you been kicking around the idea of doing some direct mail, maybe doing some postcard marketing?
Here’s an excerpt from a reply I made recently on the Warrior Forum.
I will wager that most of you have an entire mailing list of all your paypal customers with shipping addresses that you’ve never mailed a THING to.
Some of you probably have a LOT of them, going back years.
Are you getting any ideas here?
In direct mail, you have an ageless communication channel, one that works on an entirely different psychological level than email or websites do… and it’s sitting there.
Postcards don’t have to be opened. They’re the cheapest, easiest thing to mail.
They work. Especially for getting people to pick up the phone and call (hint).
If you’re not used to paying for your traffic, or spending any money marketing to your existing customers this is going to sound terribly risky.
But if you already pay for traffic in the form of pay-per-click, outsourced SEO or content creation, etc… Direct mail may be a revelatory experience for you.
You can clawback some of that lead cost by squeezing a few more dollars out of your lifetime customer value.
Right now, your mind is probably already starting to click with ideas.
Try thinking in these terms… if you have the list already, your costs are going to be limited to the printing of the postcard and first-class postage:
http://www.usps.com/prices/first-class-mail-prices.htm
http://48hourprinting.com
1000 4×6 postcards with postage is going to cost you around $400 give or take.
If you already ship to your customers, you’re in REALLY good shape, because you can start sending ride-alongs for nothing but the cost of the printing.
A ride-along is just a promotional piece that “rides along” with the primary thing being mailed, goods or packages, an invoice, whatever.
All that “crap” you get with your credit card bill… ride-alongs. STUDY THEM.
Anyhoo… Maybe this will give some of you some clever inspiration.
Let me know if it does.
Best,
Brian
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