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The 3 C’s of Persuasive Communication

Published on June 5, 2009 By Brian McLeod

“The great enemy of clear language is insincerity. When there is a gap between one’s real and one’s declared aims, one turns as it were instinctively to long words and exhausted idioms, like a cuttlefish spurting out ink.”
– George Orwell
Today I wanted to spend a second talking about what I call ”The 3 C’s” of persuasive communication
1) Clarity – How easy [...]