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“Marketers” that hate marketing?

Published on March 11, 2010 By Brian McLeod

Once an audio engineer develops their ear enough, they begin to notice things in the audio and the music that the general public never does.
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Going Postal…

Published on September 16, 2009 By Brian McLeod

Have you been kicking around the idea of doing some direct mail, maybe doing some postcard marketing?
Here’s an excerpt from a reply I made recently on the Warrior Forum.
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The 3 C’s of Persuasive Communication

Published on June 5, 2009 By Brian McLeod

“The great enemy of clear language is insincerity. When there is a gap between one’s real and one’s declared aims, one turns as it were instinctively to long words and exhausted idioms, like a cuttlefish spurting out ink.”
– George Orwell
Today I wanted to spend a second talking about what I call ”The 3 C’s” of persuasive communication
1) Clarity – How easy [...]